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The Startup Agency

Product help
when you need it

Subscription-Based Product Management Support.

A new way to grow your startup

Work has changed. We're here to help you adapt.

"[The Startup Agency] developed clear growth strategies that enabled us to take competitively differentiated products to market and win share"

The Startup Agency has a solid track record backed by great testimonials.

- Derek O' Carroll, Commercial Lead - Sage Digital Network

Why a

Because it's a better way to supplement and grow your product organization with the help of proven product leadership.

Budgets are tighter.
Expectations are higher
Layoffs are tough to navigate.
Traditional hiring is expensive.

Growth at all costs.
Bloated teams.
Managers of managers.
No longer acceptable.


The value of experienced hires.

Without the HR hassle.

(that's the slogan... cheesy, we know)


Fractional. Actionable.

What's included in your subscription

Proven Product Leadership

Zero-to-one startup experience
previously backed by

Recent work

The Startup Agency led an accounting integrations for ecommerce brands doing $5million to $100million in annual revenue.

E-commerce accounting integration for brands doing $5m-$100m

The Startup Agency provides Product Operations support as a certified scrum-master.

Certified Scrum-Master / product-operations

(we know it's not for everyone but bits of the framework are worth applying!)

The Startup Agency has led a field service web and mobile app focused on geo-tagging and offline capablities for SMBs.

Field-service web/mobile apps with geo-tagging and offline capabilities

The Startup Agency has led a team of PMs and strategy for all core products in a 9-figure SaaS company.

Led team of PMs and core products for 9-figure company

The Startup Agency can provide prototyping and basic design services.

Prototyping and UI design

(not pictured: accelerator association, leading a PM non-profit, Capital Factory mentor, angel investing)

Membership levels

Find one that works for you

  • Great way to test the waters


    30 days for us to take a deep dive and create an action plan.
    • Thought partner
    • Unlimited leadership 1:1s and design thinking sessions
    • Deliverable: Product and/or Ops analysis
  • Foundational

    Every month
    Product deliverables and emphasis on coaching your product team.
    • Unlimited deliverables
    • Bi-weekly 1:1 coaching with existing PM team
  • Growth

    Every month
    Executive and strategic support.
    • Everything from the Foundational Package
    • Unlimited strategic/executive sessions
    • Initiatives support/ownership; strategy, hiring, etc.


Fractional Operations

(requires Fractional Product subscription)

From strategic cross-team initiatives to process creation to product operations; get ops support to streamline your startup.



Why not a hire a full-time person?

Our subscription is a better value in a lot of cases. For example, the annual cost of a full-time senior-level PM now exceeds $210k/yr ($150k base + $45k benefits + $15k bonus). You might be in the situation where you will benefit from a Senior hire but don't have enough work to keep one or both of these roles busy at all times, so you'd be stuck paying for time you aren't able to utilize. With the monthly plan, you can pause and resume your subscription as often as you need to ensure you're only paying when you have work available.

What about my in-house team?

They are here to stay! We are not designed to outsource your product people. We're here to supplement your product organization with proven product leadership to help you align the ship, fill in gaps, or simply take a bit of the load off your existing team(s).

How does my subscription work?

We try to keep things simple. You pay a monthly subscription and in return get fractional product and strategic help. To us, fractional product and strategic help is a mix of tangible deliverables (we call these 'requests') and time spent working with leadership on strategy, preferably via in-office sessions (which is why we prioritize ATX startups.)

Is there a limit or a cap on requests?

Once subscribed, you're able to add as many requests to your queue as you'd like, and they will be delivered one by one in priority order. Some requests take longer than others (we'll communicate timelines upfront) so it's important to keep this in mind when considering your subscription length and get a better value!

What if I'm not a startup?

There are likely two paths here: 1) You're part of a large organization that wants/needs to be more startup like. If that's you, let's chat! 2) You are starting out and are likely pre-revenue. If that's the case, we're likely not a good fit but feel free to reach out! We're happy to mentor/advise startups that we see potential in.

"[The Startup Agency] excelled at driving the programme of work forwards, with seemingly boundless energy, shaking off set backs and always remaining focused on the “what next” to get us closer to the goal."

The Startup Agency has a solid track record backed by great testimonials.

- Ru Whitley, Software Development Manager - Brightpearl

Ready to work with
The Startup Agency?

(if you've made it this far, you definitely are!)

The Startup Agency

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